Top 5 Beauty Retail Apps on iOS in Greece Q4 2022

During the fourth quarter of 2022, the top 5 beauty retail applications on iOS in Greece showcased varying performance trends in terms of weekly downloads and active users. Below, we delve into the specifics of each app's performance.

Παλιά έκδοση - Sephora experienced fluctuating weekly downloads throughout the quarter. The app saw a peak in downloads at 2.9K during the week of November 21. The weekly downloads ranged from a low of 457 in mid-October to consistent figures around 1K towards the end of December.

BEAUTY BAY showed modest download activity with a notable spike to 124 downloads during the week of November 21. The active user base for the app grew gradually from 244 at the end of September, peaking at 384 mid-November before slight declines towards the end of December, stabilizing around 257.

Notino: profumi e cosmetici saw a consistent rise in weekly downloads from 118 in early December to 133 by the end of the month. Correspondingly, the app's active user count increased significantly, starting at 70 in early December and reaching 172 by the end of the month.

IPSY: Personalized Beauty had minimal download activity with only a few downloads recorded during November. The app's performance in terms of active users was not available.

Lush Fresh Handmade Cosmetics showed minimal download activity, with only one download recorded during the week of October 31 and none in the subsequent weeks. Data on active users for this app was not available.

These insights are based on data from Sensor Tower, where more detailed analytics can be explored for further understanding of app performance trends.